Asano North Park
Location: North Park, San Diego
Product: 19 Luxury Apartments
Owner: Foley Development
Asano North Park is a high-end, boutique multi-family project in the heart of North Park with expansive views and penthouses boasting unparalleled finishes. Cavanaugh Properties Inc. (CPI) began consulting with the developer prior to construction on floor plans, common areas and amenities in order to maximize market appeal and long-term revenue. CPI completed the lease-up within three months, mostly while construction was being completed. CPI achieved the highest rents in North Park both on a per sqft basis and total rent value. As the first luxury apartment development in the developer’s portfolio, CPI worked to established a brand value that can be extended to future developments. Marketing was conducted on a national level to attract sophisticated transplants as well as locals to a property that exceeded the benchmark for rental living in the sub-market.